Here's a recent article from the LA Times discussing organic labeling and why there aren't more wineries with the label. This is a great article, discussing sulfites and the controversy surrounding these additives. As Tony says in the article, regarding his choice to keep the organic label off his wines, "It confuses the public. Plus, a lot of wineries would piggyback on me. If a consumer has a bad wine and it's an organic wine, they could turn on the whole category."